DANIELLE ANDREA FIELD. DESIGN, ART DIRECTION AND CONCEPT DEVELOPMENT

CARRIER BAG SERIES. PROTOTYPES

Design, Concept Development. 2023-24

Exploring personal and artistic influences, the Carrier Bag Series elevates the invisible object; distilling foundations of form, function and artistic presentation. Both prototypes are produced by hand with high quality sourced leathers and suede lining.

1. Small Black Carrier Bag, Black Egypte Lamb Vegetable Tan

Design, Creative Direction by Danielle Andrea Field
Crafted by Candice Lau

CASE STUDY

Creative Direction, Concept Development. 2024

A curated set of images exploring fashion as a tool used to express attitude and identity. Through a reductive process, the images showcase garments, the body, form and silhouette. Digital print, loose bound book format.

Creative Direction, Danielle Andrea Field
Photography, Seif-Ali Umaar

ABAGA VELLI

Creative Assistant, Technical Design and Product Development 2020 - 2023

Assisting Creative Director Adémidé Udoma with creative and technical assets, visual research, product development, fabric sourcing and production Co-ordinating for seasonal collections. Select Projects: Woven garment labels and black printed cotton care labels. Brand info and note cards. Online brand launch teaser film edit. Black full grain leather embossed tote bag handle with gunmetal press snaps. Brand collaboration with No Signal Radio: Class of 2021, custom ABAGA varsity jackets in navy pilot cloth wool and satin lining, custom name embroidery and embroidered patchwork. Brand packaging, carrier bag concept design.

MULBERRY ENGLAND

Graphic Design and Print Production. 2018 - 2020

Select Special Projects & In-house Assets: 01 Lunar New Year, set of 8 custom die gold foil logo envelopes. 02 Leather Goods Product Care Cards, multi-lingual concertina booklet and matt black foil logo slip. 03 SS20 Campaign Print Ad, design layouts. 04 Mothers Day Gifting. Printed note card, matt black foil logo custom die envelope set. 05 Mulberry In-house Notebook, custom Embossed ‘Mulberry Green’ 4pp cover with gold foil logo, saddle stitch binding. 06 AW19 Lookbook, design layout. 07 Brand Values Book, multi-size layout, with oversized gold foil logo and printed yellow book band. 08 Team Values Awards, x4 custom frosted acrylic with black and white surface print. 09 Tote Bag, black logo screen print. 10 SS19 Campaign Print Ad, design layout. 11 London Fashion Week Event, Mulberry x Pophams café pop-up, custom stamped coffee cup and holder. 12 SS19 Campaign Event, #MulberryReflections logo design and fly-poster design layout. 13 ‘My Local’ Series, international brand activation, fly posters, ‘travelling pub kit’and prop sourcing for international ‘My Local’ pop-ups. 14 SS19 Campaign Activation, event space vinyl decal design and installation. 15 Lotte Busan, South Korea, light box design layout.

ABOUT:

Multi-disciplinary creative in London with 5 years design and fashion industry experience. Embodying an open-minded and collaborative approach has allowed for a unique perspective and skillset. Experience includes: creative research, graphic design, product development, fashion design and production, styling assisting and art direction.

FREELANCE & WORK EXPERIENCE:

Artisanal One (Practice, In-house 2023 - Present), Abaga Velli (Brand, In-house 2020-23), Mulberry England (Brand, In-house 2018-20), Nike (Brand, Freelance 2017 & ‘18), The Champion Agency (Studio, Freelance 2018) & Newport Street Gallery (Gallery, In-house 2018)

ARTISTIC DEVELOPMENT:

In search of defining an honest and distinctive visual language through fashion and art. The first iteration is presented via Case Study (2024) and the Carrier Bag Series (2023-2024) with further works in development.

Available for freelance and commissioned projects.